Figuring Out Buyer Behavior No. 1
1) For my segment I chose to interview students at the University of Florida that live near fraternity row. 2) Interviews: a. Taylor: Taylor told me that he does have problems with parking around the fraternity row area up by Flavet Field often. He told me that often times it is very difficult to find a spot in the lot behind Flavet Field. When I pressed him on what times he most sees this problem he told me that most of the time he sees this problem around the 6 pm time slot as well as the 9 pm timeslot. I asked him why he thought that was the case and he told me that at 6 pm he thought a lot of people were parking behind Flavet to play sports on the field. At 9 pm he said he thought that everyone was parking to settle in for the night in their homes on Fraternity Row. He told me that when looking for a solution to his problems that he usually just doesn’t move his car around those times so that he can keep the spot he’s in. b. Jeremy: Jeremy told me tha...