Figuring Out Buyer Behavior #2
1) Interviews: a. Carter: In talking with Carter, he told me that typically when he can’t find parking on campus he just goes to another parking lot after searching for a while. He told me that if he were to use an app he would want it to be accurate and convenient. If it wasn’t accurate then he wouldn’t be interested. Carter said that he mainly would use an app if he could be sure that it was up to date 24/7. b. Ian: Ian told me that when he can’t find parking near fraternity row that he normally just plans his time to miss peak time when parking lots are full. Otherwise he just parks somewhere else. He told me that if he were to use an app that he would want it to have a good interface so that it is easy to use. If it was inaccurate or glitchy he wouldn’t want to use it. c. Ryan: Ryan told me that he usually doesn’t have that many problems with parking. He said that he would use an app if it was built well on the off chance he has problems with parking. H...